02/25/22 – Obsessed with Flywheel Marketing

Listen to this episode on Apple Podcasts or Spotify.

Obsessed with Flywheel Marketing

Stop thinking of the renter journey as a funnel, and start thinking of it as a flywheel.

With a funnel model, everything falls out at the bottom, so you need to continuously search out new leads — it’s a short-term strategy. But with a flywheel model, you align your entire organization around delivering a remarkable customer experience — a long-term strategy.In this episode, we talk about how you can put renters at the center of your marketing strategy to spin that flywheel out of control (and cut marketing costs in the process). Plus, Sydney shares the “secret sauce” for good marketing.

Topics discussed in this episode

• The three elements of the flywheel model.
• How to put renters at the center of your marketing strategy.
• Ways to get residents engaged and attract prospects for you.

Resources mentioned in this episode

• Get a quick overview of the flywheel model in this TikTok, or dive deeper into the subject on the Hubspot blog.

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