Renter Boom Has Property Managers Seeking an Edge

SEATTLE—With multifamily housing development reaching new heights and more people renting now than at any point in the last 50 years, the multifamily housing market is larger and more competitive than ever. This requires having a competitive edge and unique renter offerings.

One Seattle-based company is offering that leg up through CRM and communications to improve the marketing and sales performance of apartment buildings. This company, Knock, is currently used by clients including Milestone, FPI, ZRS and the Carroll Organization. The platform also serves as a partner to management software companies, including Yardi, RealPage, Entrata, ResMan, AMSI and MRI.

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