Proptech Startup Knock Raises $20M to Grow After Its ‘Best Year Ever’
Many property managers like to think of themselves as landlords, and work hard to maintain a healthy landlord-tenant relationship. But this mentality breaks down when you have to manage a large multi-family building. Once you reach the scale of hundreds or sometimes thousands of tenants, it’s impossible to take an individualized approach. So instead, Knock wants property managers to take cues from other aspects of the business world.
“We’re trying to challenge the thinking of the industry. We’re here to say: ‘You’re not just a property manager and that’s not just your tenant. You’re a performance manager, and these are multi-billion-dollar real estate portfolios,’” Knock CEO and co-founder Demetri Themelis told Built In.