03/04/22 – Humanize Your Marketing with Video

Listen to this episode on Apple Podcasts or Spotify.

Humanize Your Marketing with Video

Video, video, video. By now, any marketer worth their salt knows that video content is what audiences want. (Video not only performs better on social, it’s also favored by search engine algorithms.)

Kristi Fickert, VP of Enterprise Growth at Realync, stopped by the pod to obsess with us over all things video, from the latest trends in video content to how to use video to streamline the sales process and close more leases. Plus, Sydney shares an exciting announcement about the Multifamily Social Media Summit (and it might involve a discount on conference passes…).

Topics discussed in this episode

• How to use different types of video for each stage in the renter journey.
• Common challenges with video content, and how to overcome them.
• Tips for DIY videos.

Video examples from Kristi

• Bozzuto's 880P website (Note from Kristi: They give renters immediate and direct access to the chain of command and don't "gatekeep" or hold the regional/VP's information hostage).
• An example of a fun follow-up video sent to a prospect.
• An informal video Kristi uses for hiring.

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