04/22/22 – Why Maintenance Teams Are Your Most Underused Marketing Resource
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Why Maintenance Teams Are Your Most Underused Marketing Resource
“If leasing agents are your community’s promise makers, maintenance staff are the promise keepers.” And chances are, your marketing team isn’t taking advantage of such a valuable in-house resource.
Adrian C. Danila, LinkedIn’s most popular Maintenance Director and the host of the Multifamily Chronicles, joined us to talk about how marketing and maintenance can work together to create an excellent resident experience. Plus, why the best way residents can say ‘thank you’ to maintenance staff is by writing an awesome review.
Topics discussed in this episode
- Incorporating your maintenance team into your brand and resident experience.
- Creating assistive content with your maintenance team.
- How property management companies can attract and retain maintenance talent.
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