04/04/22 – In Social Media, the Only Constant is Change

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In Social Media, the Only Constant is Change

Capitalizing on the micro-influencers who live at your communities and tapping into other businesses’ audiences through brand collaborations are just a couple of ways your can keep your feed fresh. Plus, we learn from Erica Byrum, Assistant VP of Social Media Marketing for apartments.com, that using the new features Instagram releases can get your content in front of more eyes.

Topics discussed in this episode

  • Industries outside of multifamily you can look to for social media inspo.
  • Using your audiences to work smarter, not harder.
  • Why you should focus on creating content for one "workhorse" channel.


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