When the pandemic put a pause on in-person work and guided tours, Security Properties Group knew they had to act fast. Under the direction of Laurel Zacher, Vice President of Marketing & Talent Development, in just two weeks, SPG put together Your Tour, Your Way™ — a fully functional self-guided tour program. Zacher stopped by Renter Obsessed to share the background on the program, its incredible results, and why SPG plans to keep it going even after the pandemic ends.
Topics discussed in this episode
Staying flexible and responsive with your marketing efforts.